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Leave Us a Review

Our customers are the center of our universe and we’re grateful for them. If you’re willing to share your experience about your interaction with our agency, it’ll be a great help for other people looking to make smart and confident decisions about their insurance and financial services.

Take 60 seconds (or more if you want) to share your story by clicking on one of the review links below.

What our customers say about us...

Michele d'Amour

December 24, 2022

5  out of  5 rating by Michele d'Amour
"Peyton went above and beyond to make sure I had the right insurance for my houseboat. Not an easy task, and I appreciate all of his help and diligence."

Betsi Faga

November 15, 2022

5  out of  5 rating by Betsi Faga
"Very happy I switched my insurance :)"

Martin Kreuzer

October 18, 2022

5  out of  5 rating by Martin Kreuzer
"We've been customers for over 30 years. Always good service and easy to reach. We reviewed our coverages today and it was most infomative."


June 2, 2022

5  out of  5 rating by maslater20
"Very satisfied customer and will recommend to anyone. If you want knowledgeable and honest agents Jeff and Peyton are your agents. Questions or concerns are answered and explained in timely manner no matter what time of day. Thanks again for all your help also ask about the drive safe and save plan! Thanks again"

Joanne Nordeen

May 4, 2022

5  out of  5 rating by Joanne Nordeen
"We have worked with Charlie Smader insurance for many many years and have enjoyed excellent responsive service. What I appreciate the most is their attention to detail to get claims cleared and resolved in a timely fashion. I would recommend them to anyone for a variety of auto and home insurance needs."

Don Frank

April 28, 2022

5  out of  5 rating by Don Frank
"excellent response and help in getting insurance quotes."

Sarah Kilawee

April 25, 2022

5  out of  5 rating by Sarah Kilawee
"After we moved to La Crosse from the Cities, our agent in the Cities connected us with Charlie Smader and his office to transfer our insurance. We were lucky to get connected with Peyton, and he has been awesome to work with. Quick, responsive, and efficient. He answered all of my questions, and when we needed homeowners insurance for our new build, Peyton took that on with ease. I've had zero issues with the team here in La Crosse, and feel secure that they will take care of my family's needs if/when they arise."

Roger Kwong

April 7, 2022

5  out of  5 rating by Roger Kwong
"Have gotten great service for 45 years. Always courtious, friendly, accurate and correct conduct. They have been very helpful in assisting with minor to serious issues and claims. I highly recommend and will continue with this agency."

Brian Benson

March 16, 2022

5  out of  5 rating by Brian Benson
"always available to help with any problems"


February 17, 2022

5  out of  5 rating by A B
"Great team to work with! Very knowledgeable and always willing to go the extra mile to make sure the best service is received."

AlexandLauren Douglas

December 8, 2021

5  out of  5 rating by AlexandLauren Douglas
"Great customer service. Kim was especially helpful."

Justin Podella

December 8, 2021

5  out of  5 rating by Justin Podella
"Peyton does great work. Recommend him everytime."


December 8, 2021

5  out of  5 rating by Oakley
"For the last 14 years I’ve enjoyed the attentive, personalized experience working with Charlie and Jeff for both my business and personal insurance needs. Most recently, my home had some storm damage and Jeff worked with me every step of the way to make sure my claim was being addressed in a timely manner."

Zachary Szudy

December 8, 2021

5  out of  5 rating by Zachary Szudy
"Jeff has been my agent for at least 12 years now, always gets back to me in timely fashion and rates beat other companies I’ve gotten quotes from."

Beth Regan

November 30, 2021

5  out of  5 rating by Beth Regan
"Very quick to respond & give a quality professional package. Will certainly continue doing business with them."

Munson Family

November 17, 2021

5  out of  5 rating by Munson Family
"Peyton was extremely helpful and prompt in responding to our insurance needs. He explained things well and was very knowledgeable and professional. I would highly recommend Charlie Smader - State Farm."


October 4, 2021

5  out of  5 rating by DTRAIN GFUNK
"I have been a "State Farm" customer for years. Lived out of state and was able to contact them and have them help me with my needs of insurance. Very professional,great customer service, and friendly.."

Erik Anderson

August 14, 2021

5  out of  5 rating by Erik Anderson
"Easy to work with and they explain the policy information in a way that is easy to understand."

Douglas Krouth

July 27, 2021

5  out of  5 rating by Douglas Krouth
"Phenomenal customer service, billing was routine and rates were never altered. Excellent company and agent to work with."

Jim Webb

July 26, 2021

5  out of  5 rating by Jim Webb
"Their response time was incredibly quick. And they got everything right on one try."

Andrea Jacobson

June 25, 2021

5  out of  5 rating by Andrea Jacobson
"Peyton was extremely helpful and very knowledgeable! His communication was great as well! Thank you!"

Shanoah Goodenough

May 27, 2021

5  out of  5 rating by Shanoah Goodenough
"They are always super fast and answering my Emails and always get the job done the first time"

Rod V

May 11, 2021

3  out of  5 rating by Rod V
"I and my wife grew up with Charlie Smader .. very good and thoughtful agent. Once we sold our house we weren't very insurable we kept land vehicles and a new home on wheels. I went to who ever would insure my land with no house and living the dream. Thanks to West Salem insurance and Geico. Sorry to say Jeff is not his dad. Good bye."

Nathan Juran

May 1, 2021

5  out of  5 rating by Nathan Juran
"I worked with Jeff Smader and he has done an outstanding job working with my mother and I. Worked with me personally, at length, to figure out some motor vehicle record/underwriting issues that were troublesome. I am pleased about the rates, discounts, and level of professionalism I have received working with this office and agent; thanks again, Jeff."

Brent Jones

April 13, 2021

5  out of  5 rating by Brent Jones
"Jeff is always quick to respond and knowledgeable about all the products and service that State Farm has. I know that I can always count on him to help me even when things are at their worst, which is usually when insurance is needed."